http://fourhourworkweek.com/2016/08/03/seth-godin-on-how-to-think-small-to-go-big/
Intro at 3m; starts
at 4:45
Philosophical
Steroids.
How to keep track of
the right things
How to create a
narrative that serves you.
Actionable items.
In an economy based
on connection, the economy comes from those that add to the community most.
A few groupings of
the questions asked:
Education &
Parenting
Mechanics &
Marketing
Fear to do original
work
What’s the one thing
most marketers do wrong?
–
We’re
selfish, our need for more and our desire for attention is most important
–
We yell
at people, we work to grab their attention then provide no value.
–
Play the
short term game again and again
–
Long
term players, that build a story that’s true, earn permission, create a product
that spreads because it’s true.
How do you build a
tribe from scratch?
–
WE don’t
create tribes. WE add to them. Nike didn’t
invent running. Harley Davidson didn’t invent motorcycles. They brought the
people together.
–
Once you
find a group that will allow you to provide meaningful input, bring them along.
What limiting self-belief?
–
I
believed that what I would build wouldn’t work.
–
We keep
track of the number of times we’ve failed, WHY? Is it making you better?
–
Keep
track of RISKS, what’s WORKED, Made someone’s day better. We define ourselves as people who can make
the world better.
–
The
narrative is up to me.
–
I CHOOSE
the narrative.
Opinion on Quality vs
Quantity? Can you win without being everywhere?
–
Yes.
–
Think
small.
–
Is there
a tribe you can be successful with?
–
If you
can’t be successful with a tribe, you can’t just gain a massive group.
Started as a soloist in 1985
–
Rejected
again and again until I learned how to talk to the people in the right way
about buying my services.
–
Your
business can be about engaging with people who trust you, delivering value, and
making enough money to do it again.
–
Create
value for someone who’ll pay you for it, so that you can do it again.
Personal brand
–
What’s
your brand?
–
The
promise you make, implicitly or explicitly, when you’re hired or engaged.
–
Brands
that keep promises; are consistent, earn trust, build respect
–
You
have a brand whether you admit it or not
–
You should
start working on it NOW
–
Your
brand is a story, appearance, pricing, location, look, spelling of name, quirky
things, prejudice they have, fear, other.
–
No
one knows you as well as you do.
–
Show
up in a way that amplifies that brand.
–
Deliberately
and intentionally changed my brand, and worked hard to deliver on the promise
THEY wanted me to make.
–
MUST
commit to the marketplace you want to be in.
You need to decide who you are.
What the brand is when people hire you or engage you.